The 2025 Expensive Brunette Trend Alert
Q&A with Louise Graham: Why ‘Expensive Brunette’ is 2025’s Must-Have Look
Rich, dimensional, and effortlessly chic—the ‘Expensive Brunette’ trend is redefining luxury hair colour this season. Think soft mushroom tones melting into chocolate soufflé with a touch of cream, creating depth, movement, and sophistication.
We sat down with Louise Graham, current AHFA Australian Creative Colourist of the Year - Winner, to get her expert insights:
Q: What makes ‘Expensive Brunette’ the ultimate trend for 2025? “It’s all about richness and movement. We’re moving away from flat, one-tone brunettes and focusing on multi-dimensional, creamy hues that give hair a high-end, polished feel.”
Q: Why do you think people are moving towards ‘Expensive Brunette’ tones? “Hair health and hair integrity are at the forefront of this trend. More people are prioritising healthier, well-conditioned hair over high-maintenance colour. Expensive Brunette enhances natural beauty while keeping hair strong, shiny, and full of life.”
Q: Who does this colour suit best? “Expensive Brunette works on almost everyone! Whether you have warm or cool undertones, we can tailor the depth and tone to complement your skin and enhance your natural beauty.”
Q: How do you maintain this look in the salon and at home? “Regular glossing treatments in-salon help keep the shine and vibrancy. At home, I always recommend O&M’s colour-care range to nourish and protect your brunette tones from fading.”
Q: Who is your Celeb inspo right now? “Thinking Dakota Johnson immediately. That hair! And close by is Daisy Edgar-Jones. Love creating these in-salon. Amazing and strong women who own their expensive brunette’s like the absolute Queen’s that they are.”
