Welcome to our inner circle
The Loop
The ‘IT’ Girl’s Voluminous Blowout. A Step-by-Step Guide.
Big, bouncy, high-volume hair is the moment—and Eva, Fruition’s Emerging Stylist, is here to show you exactly how to create the ‘IT’ girl blowout at home using R+Co Bleu.
The 2025 Expensive Brunette Trend Alert
Q&A with Louise Graham: Why ‘Expensive Brunette’ is 2025’s Must-Have Look 💫
Rich, dimensional, and effortlessly chic—the ‘Expensive Brunette’ trend is redefining luxury hair colour this season. Think soft mushroom tones melting into chocolate soufflé with a touch of cream, creating depth, movement, and sophistication.
We sat down with Louise Graham, 2024 AHFA Australian Creative Colourist of the Year - Winner, to get her expert insights: