Boho Bedhead — now featuring AVEDA at Fruition
Boho Bedhead — now featuring AVEDA at Fruition
Effortless, elevated and undeniably luxe — that’s our take on the boho bedhead. Think long, layered waves with a soft, face‑framing fringe that just grazes the eyes: relaxed in movement but exquisitely crafted. The look reads sensual without trying too hard — a modern bohemian confidence favoured by the likes of Suki Waterhouse and Daisy Edgar‑Jones. We build texture so hair breathes and moves naturally, never heavy or contrived. Bring any vintage inspiration (Bardot or Birkin snaps welcome) and we’ll translate that mood into a refined, wearable result that feels personal and perfectly curated.
AVEDA launches at Fruition.
We’re thrilled to announce AVEDA is now available across the Fruition Group, AVEDA’s plant‑powered rituals and professional styling range are a perfect match for our craft — offering clean, high‑performance products that enhance texture, finish and shine. To celebrate the launch, Holly, our Master Stylist, has hand‑picked her favourite styling essentials to create and maintain the boho bedhead look.
Holly’s styling picks (must‑haves)
AVEDA Texture Tonic — for undone, lived‑in texture and long‑lasting hold
AVEDA Smooth Infusion (styling cream) — for lightweight control and frizz‑free movement
AVEDA Brilliant Finishing Spray or Pomade — for polished definition and shine
How we use them
Holly recommends starting with a texturising mist at the roots, working a small amount of Smooth Infusion through mid‑lengths, and finishing with a light mist or pomade on ends to define pieces and the fringe. These products deliver that effortless, expensive‑looking movement while keeping hair soft and touchable.
Book an appointment at Fruition Wilston or Red Hill to try the boho bedhead with our AVEDA styling ritual. Products are available in‑salon and online — ask your stylist for Holly’s recommendations tailored to your hair.
