Fruition & Helmet Hair Co: Five Finalists at the Australian Hair Fashion Awards
Fruition & Helmet Hair Co: Five Finalists. One Creative Authority.
In an industry built on image, few achievements carry weight like recognition at the Australian Hair Fashion Awards.
This year, Fruition Hair and Helmet Hair Co — Fruition’s edgy diffusion salon, grown from its award-winning foundation — have been named finalists in five out of five submitted categories.
Not a moment of movement — but of meaning.
The 2025 AHFA Finalists
Australian Hairdresser of the Year
Max Cooper — Helmet Hair Co
Australian Creative Colourist of the Year
Louise Graham — Fruition Hair
Queensland Hairdresser of the Year
Louise Graham — Fruition Hair
Apprentice of the Year
Jake Pafumi — Helmet Hair Co
Salon of the Year
Fruition Hair
A Creative Dynasty
Fruition our award-recognised team practise their craft with precision and care, bringing a level of personalised detail that turns hair into a refined expression of individual style.
Helmet Hair Co operates as its bold counterpart — a high-energy, fashion-forward environment designed to cultivate emerging leaders and progressive artistry while maintaining the same uncompromising technical standards.
Together, they form a deliberate structure:
Fruition — elevated, precise, architecturally refined.
Helmet — directional, modern, culturally sharp.
Both built on the same education framework. Both operating at national standard.
Leadership at Every Level
Max Cooper’s nomination for Australian Hairdresser of the Year reflects Helmet’s creative force — technically exacting, editorially intelligent, commercially relevant.
Louise Graham’s dual finalist recognition cements Fruition’s authority in advanced colour mastery — refined, considered and nationally benchmarked.
Jake Pafumi’s Apprentice of the Year nomination signals something powerful: this is not a salon group reliant on legacy. It is engineered for succession.
And the Salon of the Year nomination speaks to the atmosphere you step into — where talent is nurtured, standards are high, and every client is welcomed with intention.
Five entries. Five finalists.
Two brands. One standard of excellence.
For Brisbane clients seeking award-winning hair, this recognition confirms what the industry already knows — Fruition and Helmet Hair Co operate at the highest level of Australian hairdressing.
