Our edgy diffusion salon; grown by Fruition.
“Helmet was born from a desire to break the rules – an off-beat little co-brand to Fruition, with all the skill but a louder voice. I wanted to create a space where individuality reigns, where cool cuts and creative expression take the lead.
It’s salon craft with a rock-and-roll heart.”
Craig Smith - Founder & Creative Director
Qld Hairdresser of the Year 23/24 - Helmet Hair Co.
With a trademark style grounded in exceptional technical skill and a modern, personalised approach, Max Cooper is a pivotal force across both Fruition Style Ambition and Helmet Hair Co.
With over 16 years in the industry, Max has carved a name as one of Brisbane’s most vibrant and visionary stylists, named 2022 AHFA QLD Hairdresser of the Year Finalist and proudly taking out the current title of QLD Hairdresser of the Year 23/24. A true dynamo on the salon floor, Max fuses creativity with precision, delivering hair that is crafted, current, and unapologetically individual.
Influenced by fashion, architecture, and pop culture, Max brings a fresh commercial edge, from countless Fashion Week appearances to leading the creative helm at Helmet.
Helmet Hair Co. in the heart of Nundah, is the bold younger sibling of Fruition. While Fruition radiates sleek minimalism and luxury, Helmet defies convention by fusing motorcycle chic with industrial glamour, all while building on a foundation of inclusivity, creativity, and unapologetic self-expression.
With Craig Smith’s vision and Max’s drive, Helmet is a creation of incredibly talented individuals: a proudly LGBTQ+ crew delivering cool, crafted hair with heart. You’re in exceptional hands. Come and check us out.