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News in from Alter Ego Italy

This October Craig will be travelling back to Europe for Alter Ego Italy’s International Hair Show… hosted this time in the bustling city of Berlin!

As the brand’s Global Ambassador he’ll be representing Fruition (and Australian hairdressing) on the world stage showcasing his amazing Fall/Winter 2014/2015 hair collection at a gala dinner.

During the dinner, five international finalists of the annual Alter Ego Italy Colour & Creative Challenge award have the opportunity to express their creativity and technical ability in colour and styling to win the title and, guess what!? …our very own Cate and Amanda are both in the running after entering editorial quality photographs, showcasing their vision of the ‘FEMALE TOTAL LOOK’ and a written submission. Check out there entries below..

We wish them both the best of luck making it to the final five worldwide finalists! Go Fruition!

Caitlyn Chapman                                                                    Amanda Menz