Craig Smith
The MAN, the myth, the mullet, the legend (we said it, not him)
Visionary, Creative Director, Founder, Mentor
AHFA Australian Hairdresser of the Year
Craig Smith is one of Australia’s hairdressing industry’s most iconic names. Unassuming and gracious to the core, he is a calm yet precise craftsman with an effortless approach to communication—all the skills which he has passed to his team in abundance.
Smithy (he’s that kinda guy)
Craig Smith doesn’t need the spotlight – his work speaks louder than words.
As the owner and creative force behind Fruition Wilston, Fruition Red Hill, and Helmet Hair Co. Craig has spent the last two decades building some of Australia’s most respected and in-demand salons.
An AHFA Australian Hairdresser of the Year Alumni and one of the industry’s most quietly iconic names, Craig leads with a calm confidence and a razor-sharp eye for detail. (Seriously, have you seen his work and his teams? Go to Gallery) His salons are known for exceptional service, tailored hair, and teams that blend technical skill with serious style.
From effortless cuts to colour transformations, everything under Craig’s direction is elevated—but never overdone. This is high-end hair without the ego.
And, hey, you can see him in salon working. He’ll shout you a Mimosa or beer. Still doing what he loves and killing it (and yes, we said it, not him).