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London Calling!

Alter Ego Italy celebrated 25yrs with one mega party at The Ministry of Sound Club!

…and Fruition Hair’s Craig Smith, the brand’s Global Ambassador, and Executive Stylist, Julia Dunleavy, made the journey from Brisbane to attend the event at the iconic club in central London.
With the event playing host to more than 300 of Alter Ego’s clients from around the world, Craig took to the stage to present his A/W

2014 collection, ArtHair, which features four key trends – Punk Prophetic, Sport Luxe Redux, 50s Glamour & Satorical Seventies – and his most recent hair collection, Kyoto.