“To me, luxury is health and time”
Award-winning Brisbane hairdresser Craig Smith of Fruition Hair redefines luxury with his personalised service and timeless expertise.
“Health, time and a sense of space are definite comfort commodities for me”
How do you incorporate luxury into your salon brand?
Never cut corners on comfort. Ensure staff feel part of something special first, so they can pass that feeling on to clients, and select suppliers who know and understand the cultural cachet.
Is luxury defined more by skill or the connection you build with clients?
I’d say both. For luxury to have longevity, a stylist needs the skill to create a lasting look, but creating a premium haircut starts with an authentic conversation. I believe our 25-year heritage is a testament to the importance of getting to know our clients. Luxury is not a ‘one size fits all’ experience at Fruition!
Can you share a memorable moment when you gave a client an extraordinary luxury experience?
Decadence doesn’t always have to be about ‘things’; it can be about serving someone in a way that makes them feel like the centre of the universe. Whether it’s walking a client to their car under an umbrella, opening the salon door upon arrival, or making their coffee extra hot because that’s how they like it, all these small touches contribute to a luxury experience.
How do you make luxury feel accessible to all your clients?
It doesn’t matter what you do, where you live, or who you love. We will pour a glass of champagne, have a good conversation, and carefully curate a unique haircut that places you in a lane of prestige.
After achieving numerous hairdressing awards, what are your next goals for Fruition?
Our goal is to continue building on our strong brand reputation for superior quality, and perhaps venture into new communities who appreciate hairdressing services that offer something a little different.
