Alter Ego Italy

Fruition to take the stage in Berlin!

Following on from our post last month, we have an exciting announcement! Amanda Menz has been announced as the Australian Finalist for Alter Ego Italy’s Color & Creative Challenge 2014! In… Read More

Fruition Style Ambition

IT’s that feeling…

IT‘s a flutter of confidence and a smile that beams from the inside.IT‘s not something you can create yourself and yet the experience can only belong to you.IT‘s momentary and… Read More

Alter Ego Italy

News in from Alter Ego Italy

This October Craig will be travelling back to Europe for Alter Ego Italy’s International Hair Show… hosted this time in the bustling city of Berlin! As the brand’s Global Ambassador… Read More

Tips & Trends

It’s wintertime and the livin’ aint easy!

Now we’re in the thick of winter and the days are much cooler, it's time to start thinking about ways to protect your hair from the damage that the winter… Read More